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No.2 February 2008
Designing the incorrect
Design and graphic humor

Manuel &#1

2008-2-21
[keywords] humor, form, graphics, creation, contextualization, topicality, transgression, complicity
[abstract]
A careful and precise mechanism is needed to create transgression graphics since their mission is to communicate the incorrect. The formation of any visual message is complicated by an appropriate transparency, which attempts to avoid foreseeable interferences between emitter and receiver. However, upon adding deliberately inappropriate content, the task becomes doubly complex because it must somehow visually advise the observer of the abnormality in such a way that the message will be perceived in its correct sense and that the transgression will be accepted by him or her without question. Furthermore, if its purpose is, as in the case of humor, to obtain a playful interaction with the spectator, then previous conceptual planning and a concrete resolution of the utilized visual symbology are required. Everything is ordered to give significance to the transgressed situation and to reach the goal of viewer complicity. As a result, the central content of this study will be the structure of graphic humor.

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